Business proposal template in Google Docs

Q: What is the difference between a business plan and a business proposal?

While there is some overlap, the purpose of these documents is different. A business plan is usually written with the intent of securing funds from an investor. It’s normally a factual, broad description of a company and its goals and objectives. A business proposal is a focused sales document about a specific project, written with the intent of winning a client’s business. It will provide an in-depth explanation of the benefits of the work being done, with details about scope, deliverables, milestones, and qualifications as well as budget.

Q: How many pages should a business proposal be?

Your business proposal needs to be long enough to clearly describe the work you’ll undertake, but not so long that it will confuse the client. You’re creating a roadmap which can be easily followed, and the final length will depend largely on the specifics of the job in hand. Simple and straightforward projects may only take a few pages. Proposals for complex jobs could run long enough that they require a full table of contents and a small marketing plan.

Q: How do I write a proposal outline?

The more information you have about the problem the client wants to solve, the better. You may be able to rely on the customer’s RFP as a guide if you’re creating a solicited proposal. If you don’t have all the detail you’d like to have, see if you can talk on the phone to the potential client. Write notes of your discovery call, and draft an effective problem statement based on all the detail you’ve been able to find. From there, build your proposal around that information, using our handy free business proposal templates .

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Create your business proposal in Docs.

Download and complete our free Google Docs business proposal template to create sleek, professional proposals for new clients. Showcase your skills, stay on brand, and stand out from the crowd with our customizable business proposal sample.

Get contracts with new clients.

Boost your chances of success, whether you’re pitching a formally requested proposal, creating a supplemental business proposal, or contacting new clients with a speculative approach. Use our proposal template in Google Docs to give clients all the information they need to choose you.

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Free Google Docs business proposal template.

Writing a business proposal takes time - and as a freelancer or business owner, time is at a premium. Give yourself a headstart when you’re responding to requests for proposals (RFPs) or submitting unsolicited proposals, with our free downloadable template in Google Docs.

Using a proposal template will help you quickly create a document which uses the best possible business proposal format, every time.

Find our what the sections every good proposal should include are.

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Choose, create and customize your perfect business proposal, bid proposal or project proposal with our free templates.

Quickly create professional proposal documents which cover your project’s objectives, scope, milestones and budget - and grab your client’s attention immediately.

Find the proposal template that you need to boost your sales from the table on the right.

Bid proposal	Contractor proposal	Job proposal	Sales proposal
Budget proposal	Design proposal	Marketing proposal	Service proposal
Cleaning proposal	Event proposal	Partnership proposal	Software proposal
Construction proposal	Grant proposal	Project proposal	Sponsorship proposal
Consulting proposal	Investment proposal	Proposal letter	Website proposal

What is a business proposal?

A business proposal - which may also be called a bid or a pitch - is used to persuade an organization to buy a product or service.

Maybe the organization is actively seeking proposals for a job they know they want doing - in this case, you’re preparing a solicited proposal. Or maybe you’re pitching a suggestion to carry out work the company has not yet commissioned. This is known as an unsolicited proposal.

Whether it’s solicited or unsolicited, your business proposal must show how you can offer a unique solution to the client’s problem. Great business proposal examples include details about goals, timelines, deliverables, and budget, to allow the client to thoroughly evaluate the idea.

What is the business proposal format?

Your business proposal will be unique and the best format will depend on the project and the client. However, there are a few basic things you’ll usually find in a good business proposal example:

Cover page or title page
Introduction or cover letter
Company overview and contact information
Executive summary
Project overview
Scope of work documentation
Terms of the agreement
Signature field

You’ll likely find that there is some content that you’ll want to include in every business proposal - but do take the time to tailor each document to the client and the project in hand for the best results.

Business proposal FAQ.

What is the difference between a business plan and a business proposal?

How many pages should a business proposal be?

How do I write a proposal outline?

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